Design of Promotional Literature

'Beauty is in the eye of the beholder!'

Who Should Attend: All who are required to write, design and produce promotional literature, but have little or no experience, or come from a different type of discipline (such as a technical background or people new to a sales or marketing function).
Objectives: This programme is designed to provide key principles and practice in the planning, writing, and design of promotional literature such as sales letters, leaflets and brochures. Delegates attending this course will also gain an insight and understanding of basic marketing strategy.
Style: The training consists of series of teaching sessions and practical exercises enabling delegates to develop their individual skills. Delegates are asked to bring examples of the type of promotional literature they will be producing.

Outline 1 day programme for up to 8 delegates:
What the writer writes verses what the reader reads!
What people dislike about promotional literature
Key principals for making literature successful
Individual objective setting (Group exercise)
Planning and preparation (Individual exercise)
Objectives setting & management of information
- Methods for getting the message across
- Motivating the recipient to read
The importance of structure & layout
- First impressions - what the eye sees first
(Group exercise and review)
Maximising clarity, brevity & precision
How 'attitude' effects the written word
Raising understanding
- Selective use of back-up detail
- Precise wording for best effect
The importance of visual appeal
- Use of 'white space'
- Use of pictures and diagrams
- Choice and use of colour & backdrops
- Choice of type style for effect
How to make extra impact
- Modern techniques graphic designers use
- Use of 'boxed in' text
- Choice of paper & printing techniques
Knowledge & Skills Learnt:
Key principals for producing effective promotional literature

A strategy for success with regard to text
- clarity, brevity and precision

Planning and preparation considering the objectives and target readers

Use of fundamental marketing principals

How to apply 'the treatment' - written content, style of text, appearance, visual content and overall 'feel'

How to make the most impact and create fast understanding through pictures & diagrams

Tips and hints from the professionals to effect the final result

This course can be tailored specifically for your company & run at the venue of your choice

Requirements: Large Room (approx. 30' X 20') with U shape or boardroom seating
Television monitor (as large as possible)
Overhead projector & screen
Flip chart pad & stand
Separate syndicate room (if more than 4 delegates)

Presentation Partners Telephone +44 07000 277777 Email michael@presentation-partners.co.uk Return to front page