Persuasive Presentation Skills

'Belief and conviction are the hallmarks of success'

Who Should Attend: This programme, ideal for sales and marketing personnel, can be attended by anyone who is required to present persuasively in situations such as; sales presentations, marketing strategies, promotional campaigns and business cases.
Objectives: 1) To provide delegates with a unique technique, plus additional / advanced techniques for the delivery of persuasive business presentations. 2) To give ideas for individual development with the focus on skills of influence & persuasion, the enhancing of key influencing messages, use of personality and skills of persuasion during question & answer sessions.
Style: The training is highly practical and interactive using CCTV for delegates to view their performance. The programme itself is adjusted during delivery to meet individual requirements. Delegates are asked to bring relevant materi als to help them produce a 'real life' work related presentation that they will prepare and present at the end of day two.

Outline 2 day programme for up to 8 delegates:
The obstacles presenters need to overcome
Analysis of 'key influencing criteria'
Review of persuasive presentation skills
Individual objective setting
The core technique for persuasion
- Getting the message across
(Individual exercise & CCTV playback)
Tailoring the presentation for the 'audience'
- Audience types
- Adapting key influencers for the audience
(Individual exercise & CCTV playback)
Integration of visual aids
- Enhancing the influential message
Performance aspects - use of personality to keep attention
(Individual exercise & CCTV playback)
Checklist for preparation
Case study exercise (preparation working in teams)
Advanced 'audience analysis' & adapting techniques
Persuasive use of the voice - the power of emphasis
Effective body language & eye contact
Team presentation - 'sell' an idea to a specific audience
(CCTV playback, analysis & feedback)
Influence & persuasion during questions
Individual work related presentations & feedback
Individual action planning
Knowledge & Skills Learnt:
Key techniques for influencing and persuading the listeners

Incorporating 'key influencers' into the structure throughout the presentation

Advanced techniques for analysing and adapting to different audience types

The incorporation of 'key influencers' into the visual aids

Use of personality and time management to influence attention & decision making

Use of body language, eye contact and the voice to influence and persuade

Methods for influencing and persuading during questions and ensuring that persuasive presentations meet their objectives

This course can be tailored specifically for your company & run at the venue of your choice
This training can also be given on an individual (one to one coaching) basis

Requirements: Large Room (approx. 30' X 20') with U shape or boardroom seating
Television monitor (as large as possible)
Overhead projector & screen
Flip chart pad & stand
Separate syndicate room (if more than 4 delegates)

Presentation Partners Telephone +44 07000 277777 Email michael@presentation-partners.co.uk Return to front page